While a master chef or painter may welcome the freedom and flexibility related to an enlarged group of options, does the typical individual benefit from more choice during problem?
The authors demonstrate the way individuals are affected by the increased complexity inherent in increased choices and characterize the research that led them to conclude that both situational and individual variables play a role in influencing imagination.
They identify two variants that are significant that supervisors must pay attention to in the quest for creative consequences.
PUBLICATION DATE: January 01, 2011 PRODUCT #: ROT133-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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