Ikea and the Natural Step Harvard Case Solution & Analysis

In 1996, IKEA $ 5 billion in revenues made it the world's largest retailer of home furnishings. This case IKEA uses to analyze how large companies can maintain their entrepreneurial roots and innovative capacity through various means, including the management of the global network of alliances, internal systems that encourage innovation and a strong corporate culture. IKEA has extended its activities as an innovator through its inclusion within the natural step for the assessment of environmental and social sustainability of business. The case gives in class discussion on entrepreneurship and innovation in large firms, environmentally responsible strategies and networks, leadership and corporate culture / values. "Hide
by Andrea Larson, Joel E. Reichart Source: Darden School of Business 33 pages. Publication Date: November 19, 1996. Prod. #: UV1992-PDF-ENG

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