Seeking Funding in Order to Sell: Crowdfunding as a Marketing Tool Harvard Case Solution & Analysis

Seeking Funding in Order to Sell: Crowdfunding as a Marketing Tool Case Solution

Sites such as Indiegogo and Kickstarter have actually brought in much interest for their capability to make it possible for people and companies to raise funds from common individuals, who contribute for a number of factors. Crowdfunding allows people and companies to acquire financial investments they typically may not get from more standard sources such as banks, angel financiers, and stock markets. More just recently, recognized companies have actually started to utilize crowdfunding sites not just as a source of financing, however likewise as marketing platforms.

This is just an excerpt. This case is about  SALES

PUBLICATION DATE: March 01, 2017

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