iBakery: How a Hong Kong NGO Ventures into Social Enterprise Harvard Case Solution & Analysis

iBakery is the name of two social businesses ("SEs")-a bakery store as well as a cafe-established by Tung Wah Group of Hospitals (TWGH) of Hong Kong with a social mission to train and employ people with disabilities throughout the production and retailing of bakery products and the procedure of a cafe. The SEs originates from a bakery workshop those skilled individuals with impairments. More business elements have been introduced to try to fulfill both economical and social goals in running the SEs.

iBakery is exceptional among SEs operated by Hong Kong's non-governmental organizations ("NGOs") in that it has a group of business professionals, called "iBakery Angels", forming an advisory board. With TWGH as their backup that is powerful, the iBakery SEs are striving to meet the double bottom line. The SEs' performance in fulfilling the economic target is far from adequate, as they are at present loss-making operations; however, they're achieving great performance when measured in terms of the Social Impact Assessment Tool, in meeting the social assignment. This case shed brightness on the operation of SEs, how performance measurement of social enterprises may be run, and how they try to strike a balance on both economical and social targets. In addition, it enables students to examine what the SEs should do to attain sustainability in the future

PUBLICATION DATE: December 13, 2012 PRODUCT #: HKU995-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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