Mattels Strategy after its Recall of Products Made in China Harvard Case Solution & Analysis

In the summer of 2007, Mattel, the largest toy in the U.S., made several recalls of products that were made in China. Recalls not only led to a sharp reduction in sales Mattel, and at the public hearings in the U.S. Congress, which is a significant influence reputation Mattel. Like other toymakers, Mattel has been relocating its production abroad, outsourcing the production of parts and components. Indeed, 65% of the company's products are made in China Mattel. Unlike its competitors, however, Mattel realized the importance of quality control in this relocation / outsourcing process. In 1980, he abolished its previous strategy of outsourcing factories in Asia and the operation of some plants in Asia for the production of its most popular products. Product recalls show that quality control is still an issue. This case is Mattel strategy for the organization of production, a compromise between its own production and outsourcing, as well as trade-offs between different production sites. "Hide
on Jiangyong Lu, Zhigang Tao, Yu LinHui, Grace Lo Source: University of Hong Kong, 9 pages. Publication Date: February 11, 2009. Prod. #: HKU810-PDF-ENG

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