H&R Block and "Everyday Financial Services"Case Solution
H&R Block, the U.S. market leader in tax preparation services, must determine whether to offer financial services to its low income customers. H&R Block is facing increased competition from branded and nonbranded tax preparers, and the amount of returns prepared by the firm has decreased in recent years. Mark Ernst, the CEO, considers a proposal for Block and these rivals to distinguish itself by offering its low income customers a variety of financial services, including money transfer, check cashing, and savings products. Ernst must decide whether this new suite of services would be lucrative for the business and determine its impact on Block's brand and the market and the company would receive it.
This is just an excerpt. This case is about FINANCE & ACCOUNTING
PUBLICATION DATE: July 01, 2004
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