Hormel Foods Corporation, Inc. Harvard Case Solution & Analysis

Abstract

This white paper revolves around Hormel Food Corporation, Inc. This paper provides information about the product portfolio and financial model of Hormel Food Corporation, Inc. Additionally, this paper provide insights about the development of its products, along with the practices that are being followed in the organization and that leads to the top quality products. An analysis of the competitive edge, financial growth, and R&D strategies that have resulted in the production of new and innovative products is also conducted. The paper also discusses the current market cap of the company to analyze the demand of its consumers.

Keywords:  Product portfolio, financial model, competitive edge       I.Purpose

The purpose of this technical white paper research is to first provide current information about the products, financial model, market cap, consumer’s demand, and product quality of Hormel Food Corporation, Inc. to numerous retailers. In addition to the current information, this research paper also provides information about the upcoming products of the organization and any changes that it is likely to make in its business model

II.Introduction

Hormel Food Corporation, Inc. was initially known as Geo. A. Hormel & Company. It changed its name to Hormel Foods Corporation, Inc. in the year 1995. The company is based in Austin, Minnesota and operates in the food sector industry.

Hormel Foods Corporation, Inc. Harvard Case Solution & Analysis

The company produces and sells numerous food and meat products in the United States of America and internationally as well. The company further covers five different sectors in the food industry. These include Grocery Products, Specialty Products, Refrigerated Products, Jennie-O Turkey Store, and International, as well as other food products. The company provides a variety of meat products, which include fresh meat, refrigerated solutions to meals (hams, guacamole), frozen items, canned meals (peanut butter etc.), microwaveable meal items (stews, hash, tortillas, and salsa) and numerous other products. It also offers turkey products, nutritional supplements, drink mixes, dessert mixes, and gelatin products. The company sells its products via its sales personnel, and additionally, via independent distributors                                                                                                           III.            History

Hormel Foods Corporation, Inc. was established in the year 1891 in Austin, Minnesota by George A. Hormel with the name of Geo A. Hormel & Co. In the year 1898, the company’s tradition of supporting the US army started when three employees went from Minnesota to participate in the American-Spanish War. The company opened its first branch in the year 1901, which successfully made impressive sales. In 1911, the company started its marketing by first advertising in Ladies Home Journal.

In 1927, the owner of the company retired from his post of CEO and his son took charge. Soon after his charge, the company became public. Jay C, the new CEO, became a success for the company as he introduced new innovative products like Dinty Moore beef stew and implemented new marketing strategies. In the year 1938, the company finally focused on its employees by giving them guaranteed yearly wages and by offering them different earning plans...............

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