In March, 2012 during Holi, the managing director of Ramcides, a family-run agrochemical business, was considering following the route of the firm that his eldest brother had began in the year 1973. Ramcides had a target to reach US$50 million in sales by March 2014 and $130 million in the subsequent five years. The managing director reflected on whether the firm was on the right course towards achieving that aim.
There was also the issue of the venture capital firm's planned exit, and where the business would then procure additional funding. What needed to be done to ensure ongoing success? The current manager viewed himself as the managing director in transition -the bridge between Ramcides's history as a family-run firm and its future as a professionalized agrochemical company.
PUBLICATION DATE: July 04, 2016 PRODUCT #: W16413-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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