Hisense-Hitachi Joint Venture (A): Expanding Internationally Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: October 13, 2016
In June 2014, Hisense of China and Hitachi of Japan were thinking about whether their 11-year-old joint venture (JV) need to once more presume obligation for its global sales. Right after establishing a strong main air-conditioner market share in China, in 2009, the JV started to offer in numerous abroad areas however had a hard time. In April 2012, the partners concurred to have a Hisense subsidiary (the HIMC) presume complete duty for offering the JV's items overseas. In action, the partners started to go over whether they need to have the JV offer its own items once again abroad.
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