Highlands Garden Village Harvard Case Solution & Analysis

Question 1

Sustainable design

  • The sustainable design is also known as green building and it involves to accomplish maximum performance of the project both in term of economics and environment   by using the energy efficient or high performance techniques.
  • As, the surrounding environment hugely impacts on the human health, natural environment and worker productivity. In addition to this, technological advances has play an important role in improving the design, construction and operations of the buildings that result in positive impact on the natural environment, human health and the economy.
  •  It provides an opportunity to reduce the risk of the project and is eligible for attractive incentive programs.
  • It can boost the productivity of the employees and creates healthy as well as safer indoor environments while reducing different health related complaints.
  • The Green buildings are more efficient buildings as they are less costly to own and operate than the traditionally designed buildings. Moreover, it also provide the sour of the differentiation in a competitive market.

In fill (grey field) development

ü  It is the central focus of the Perry Rose’s work as greyfield development emphasize for mixed use and smart growth developments for the projects. As well it is also the mission of the company and  it unites the development of the community with the environmental responsibility.

ü  The demand of the greyfield development is continuous growing and it have more advantages over the greenfield development.

ü  It also provide an opportunity for potential cost savings as by using the existing infrastructure in comparison with the greenfield development. Furthermore, it also results in the higher quality of the life.

ü  But there are several important challenges linked with the greyfield development that include Not in My backyard (NIMBY) as opposition from the residents from the surrounding areas who opposed redevelopment efforts by the companies.

ü  Another difficulty is rezoning posed as the greyfield development involve introducing new and mixed property types in the single use zones.

New Urbanization

  • It focuses on providing the high quality life and environment to the people to live, where they can interact effectively with each other by providing them with mixed use and mixed income development project.
  •  New urbanization introduction has provide environmental, social as well as financial sense to the project development.
  • New urbanization also provide an opportunity to provide the people with the multiple facilities under a single project as it promotes diversity in terms of the income levels and uses.
  • It also help to save transportation costs of the users by reducing traveling distances.

Question 2

Challenges and benefits of the infill development

Challenges

ü  The most important challenge of the infill development  linked with the greyfield development that include Not In My backyard (NIMBY) as an opposition from the residents from the surrounding areas who opposes the redevelopment efforts by the companies.

ü  Another difficulty is rezoning posed as the greyfield development involve introducing new and mixed property types in the single use zones.

Benefits

ü  The demand of the greyfield development is continuously growing and it have more advantages over the greenfield development.

ü  It also provides an opportunity for potential cost savings as by using the existing infrastructure in comparison with the greenfield development.

ü  Furthermore, it also results in the higher quality of the life.

Planning/Design

ü  The use of already existing land and infrastructure.

ü  They are mainly targeted for mixed used and smart growth developments that mostly include urban sites with existing infrastructure that are located near the public transportations.

Financing

ü  The use of save potential cost of implementing greyfield development as compared to the greenfield development.

Permitting

ü  The permitting greenfield development is much easier in comparison with the greyfield development but over the last few years his gap get closer and permitting greyfield development is fairly become easier.

Marketing

ü  It focuses on the quality of life for the people of community with an opportunities to select from the wide variety of available options.

Construction

ü  The construction of the infill development based upon the use of the existing without impacting the natural environment.

Tradeoff between financial results, environmental and social benefits

ü  It provides operative financial results as by providing the high quality benefits to the community.

Implementation provides with an opportunity to lower the costs of project development that result the high growth in term of productivity and profitability of the company.......................

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That was in March 2003, and Chuck Perry waiting for the arrival of its New York-based business partner, Jonathan Rose. He and Rose Garden Village Highlands began their latest mixed-use, mixed-income development project. In 1996, they optioned unused Elitch Gardens amusement park and the site has since changed the traditional site of the neighborhood, which was almost complete. Amusement Park was dismantled and replaced by flats, houses and two acres of open space. Pro Formas project were positive and homes were completely sold out. "Hide
by Arthur I Segel, Eve Bould, Harry C. Midgley Source: Harvard Business School 27 pages. Publication Date: June 18, 2003. Prod. #: 803193-PDF-ENG

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