Hertz Corp, $ 1,3 billion subsidiary of RCA, introduced the "no mileage charge, ever" price of the program in response to competitive pressures. Pro forma revenue and profit forecasts, however, show that the firm will be even further away from its corporate plan than before the move. President asks emergency plan to return to the time-plus-mileage charges, just in case. "Hide
by Thomas W. Bonoma, Karen A. Carlson Source: Harvard Business School 12 pages. Publication Date: March 22, 1982. Prod. #: 582126-PDF-ENG
Related Case Solutions & Analyses:
Educational Technology Corp.: Crossing the Chasm
Marketing Research
The Park Hotels: Revitalizing an Iconic Indian Brand
What Unhappy Customers Want
Apple. Facebook, Google and Amazon
Are daily deals good for merchants?
SVEDKA Vodka (B)
What’s New About New Media? How Multi-Channel Networks Work With Content Creators
Tone and mfish (A): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market
Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY
