Hertz Corp, $ 1,3 billion subsidiary of RCA, introduced the “no mileage charge, ever” price of the program in response to competitive pressures. Pro forma revenue and profit forecasts, however, show that the firm will be even further away from its corporate plan than before the move. President asks emergency plan to return to the time-plus-mileage charges, just in case. “Hide
by Thomas W. Bonoma, Karen A. Carlson Source: Harvard Business School 12 pages. Publication Date: March 22, 1982. Prod. #: 582126-PDF-ENG
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