Harmonie Water: Refreshing the World Naturally Case Solution
The marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is utilizing findings from 2 task research studies to evaluate how to develop a worldwide brand name identity for Harmonie by means of tv marketing. The case can be utilized in both initial marketing classes and optional courses in Brand name Monitoring, Global Marketing, Integrated Advertising and marketing Communications, in a module on marketing interactions in a Marketing class, or the worldwide module of a Marketing Management class.
This is just an excerpt. This case is about SALES
PUBLICATION DATE: June 16, 2017
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