Haiers U.S. Refrigerator Strategy 2005 Harvard Case Solution & Analysis

Haier, China's first brand of durable goods in the U.S., have a compact refrigerator, freezer, and air conditioning market, and then a factory the U.S. to enter the full size of the market. Issues include the cost of a local entrepreneur to the Asian manufacturer to enter the United States, the building of the brand and price positioning, finding the location of a compromise solution between production costs and logistics costs, the role of changes in the channels of the U.S. power distribution, global and regional competitive analysis, reaction of U.S. competitors in the evolution of the global supply.;, and time horizons of Chinese management company "Hide
by Pankaj Ghemawat, Thomas M. Hout, Jordan Siegel Source: Harvard Business School 23 pages. Publication Date: February 15, 2005. Prod. #: 705475-PDF-ENG

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