Google and Niantic Labs: The Professional Entrepreneur and Innovation in the Silicon Valley (A) Harvard Case Solution & Analysis

The cases sheds light on whether Hanke should spin-out his most recent enterprise, which is called Niantic Labs,creates augmented reality (AR) games to be played on smart phones from Google. During the initial months of 2015, multiple subplots were worthy of a discourse within the class/lecture. In particular for such queries: (1) How the various elements of the "Culture of Innovation" ecosystem in the San Francisco Bay Area impacted Hanke's livelihood, starting from when he first enrolled at Berkeley-Haas in Fall 1994 up to his present situation now; (2) How he successfully created several start ups before Google got his third one, Keyhole, a 3D online mapping business in 2004 and changed itself layout to“Google Earth.”

Queries related to how Hanke was able to extend Google's Geo-products office over an eight-year period and within a large corporate setting by employing the notions of "lean start up", "open sourcing", and "open innovation" that caused the ultimate creation of Google Maps and Google Street View; and (4) The significance of "time and area", which shows how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital images, space-based imagery and geo location with the ubiquitous use of cellular phones and likelihood of latest and similar online goods or method of socialization. The (B) nutritional supplement can be found using product number B5869.

PUBLICATION DATE: July 01, 2016 PRODUCT #: B5868-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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Google and Niantic Labs: The Professional Entrepreneur and Innovation in the Silicon Valley (A)

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