Going “Purple”: Can Military Jointness Principles Provide a Key to More Successful Integration at the Marketing-Manufacturing Interface? Harvard Case Solution & Analysis

When the shades of all the U.S. armed services' uniforms are amalgamated, the colour purple appears; thus, military insiders submit to inter-service operations as "purple" operations. The now embedded ability of armed services to "go purple" rapidly has considerably contribute to planned and operational success during the preceding 20 years.

The internal situation together with global environmental challenges faced by national companies, particularly at the advertising-manufacturing (M-M) interface, resonate with those faced by the U.S. military. Companies may benefit from assessing the prospect of "going purple" at this critical point of interface. This post incorporate military-like jointness principles into an directorial framework that functions as a guide to pursue cross-functional mm integration. The framework also provides a methodology by which supervisors can determine whether and how much "purple" ought to be pursued.

PUBLICATION DATE: May 15, 2009 PRODUCT #: BH329-PDF-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

Going “Purple”: Can Military Jointness Principles Provide a Key to More Successful Integration at the Marketing-Manufacturing Interface? Case Solution Other Similar Case Solutions like

Going “Purple”: Can Military Jointness Principles Provide a Key to More Successful Integration at the Marketing-Manufacturing Interface?

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