Wealthy and growth-oriented small and medium-sized businesses (SMEs) - normally defined as firms with fewer than 500 employees -- are crucial to an economy's health. In our society that is digital that is increasingly borderless, the most promising growth chances for SMEs often lie in foreign marketplaces.
But doing business in foreign markets may be both difficult and costly, and consequently, most choose to operate domestically. But the authors assert that the dangers are far outweighed by the opportunities. They motivate SMEs to take the plunge, describing the three challenges that digital marketplaces the best way to build a standing online beyond the borders of a firm and present.
PUBLICATION DATE: January 01, 2012 PRODUCT #: ROT162-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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