GidaExpress: Grocery Delivery in Turkey Case Solution
Introduction
This case shows the goodness of online delivery in the opinion of 2 female rivals: Melis Aydin, COO, Turkey; and Athena Galini, CEO, initially from Greece. They recently introduced an online food delivery service known as GidaExpress (e.g., Express Food) by securing the TRY 300, 000 decreased interest loan and entering the first setup in Istanbul, Turkey. Aydin and Galani examined 3 driver-selection models — all full-time staff members who could be instructed (and possibly provide fixed and high-quality customer delight); all private staff members who are not given salary, an increase in wages to meet orders; or a combination of both. This case shows the trading strategies between financing in full-time workers and finding freelance independent several workers using a inconstant wage, and how these decisions affect a business’s capacity to deliver on price plans.
Problem Statement
Melis Aydin and Athena Galini, the COO and CEO, are considering for a grocery delivery startup in Turkey with a budget of TRY 300000. Due to limitation of funds and high competition in the marketing, the founders are considering various alternatives for staffing i.e. full-time workforce, flexible workforce and hybrid workforce to ensure low staffing cost with 99% service level
Analysis
With an expansion of 44%, the Turkish online market provided to a worldly expansion rate of 26% by 2020. Online sales of food delivery continues to expand. New markets are appearing, and existing markets also have the ability for continuous improvement. Worldly expansion will continue in the next coming years.
The online market includes online sales of visible assets to the end-user the consumer. This includes automated buying and the purchase of online food. In addition to the definition of online food business are the following: online distribution network of fulfilling the consumer needs.
Evaluation of Alternatives
Full-Time Workforce
Qualitative
- Diaries: Each has its own advantages and gives you a various level of understanding of the employees
- Secondary Analysis:Secondary analysis of other data history may be useful and intelligible, and avoid many actual and social issues.
- Activities: When building focus groups, don’t just sit: use games and other activities to get theemployeesattracted and relaxed
Quantitative
- Staffing Cost: includes the salariesand advantages related to clearance of employee.
Flexible Workforce
Qualitative
- Ranking Method
- Grading Method
Quantitative
- Point systems
- Factor Comparison Method
Hybrid Workforce
Qualitative
- Selection of crucialworkforce
- Ranking of crucialworkforce
Quantitative
- Choosing and defining factors
- Dividing the factors into grade
Recommendations
Recommended solution is Flexible workforce with least staffing cost. Because Business performance will affect the number of staff required.
The number of meal times can affect the outputof a food service operation if the different card for each flavors require set-up and failure time. Also, different card will mean a large number of menu items, and it will affect the workforce..............................
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