GEs Imagination Breakthrough: The EVO Project Video Harvard Case Solution & Analysis

This video contains interviews with the heroes if John Dineen, Brett Begole, and Pierre Comte express their views on the decision frame of the case. In the second part of the tape heroes describe what they decided to do. The third segment is John Dineen describing how he announced his decision to key managers on both sides of the issue. The last segment of the video describes the result of the decision. "Hide
by Christopher A. Bartlett, Brian J. Hall, Nicole Bennett Source: Supplement 17 minutes of video. Publication Date: Sep 04, 2008. Prod. #: 909801-VID-ENG

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GEs Imagination Breakthrough: The EVO Project Video

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