Germania Fluggesellschaft mbH (A) Harvard Case Solution & Analysis

Students spend game-theoretic analysis, as they examine the situation Germania Fluggesellschaft MBH at the launch of its first flight service to Frankfurt-Berlin route in autumn 2001. Entry into this market will bring Germania in direct competition with Deutsche Lufthansa AG, which currently has a monopoly on the route. Students perform strategic analysis in terms of competition, the strategic impact study to repeat the same game multiple times (for example, to investigate the difference between games and supergames), to discover the strategic role of reputation in repeated interactions between players in order to understand and appreciate the value of deterrence threat predatory pricing, as well as to create a successful business model to enter the market, which is dominated by a large, monopolistic president. See also In case (UVA-QA-0621). "Hide
by Matthias Hild Source: University of Virginia Darden School Foundation 14 pages. Publication Date: January 5, 2004. Prod. #: UV0369-PDF-ENG

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