(C) Harvard Case Solution & Analysis

In late 1999, Steve Riggio, vice chairman and acting CEO, surprised that his company should do next with, online store, which is the leading online seller of books in the U.S.. While was careful to enter new categories related to media - such as magazines, CDs and posters - has expanded into a variety of seemingly unrelated categories - such as Z-stores, auctions, and power tools . While some see this as a weakness in the expansion strategy of branding on, like Riggio and best use of it so that they become a leading online seller in the long run in terms of market share and mind share? "Hide
by Jeffrey F. Rayport, Dickson L. Louie Source: HBS 7 pages. Publication Date: February 1, 2001. Prod. #: +901024- PDF-ENG (C) Case Solution Other Similar Case Solutions like (C)

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