Gemplus Technologies Asia Case Solution
Abstract:
The case explains the advancement of a medium-sized French business, innovator in the "clever card service" in the Asia Pacific area. It initially explains the innovation of the clever card plus its prospective function. The 2nd a part of the case takes a look at the establishing of a joint endeavor in Singapore in addition to the possible viewpoint of going into brand-new markets in the Asia Pacific area.
Pedagogical Goals:
To highlight the issue of going into Asian industry with a brand-new innovation. Concentrate on the requirement for collaborations and establishes the principle of local platform and option selling.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1994
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