How can we stimulate new thinking about creating value, as markets become more transparent and more demanding, as civil society organizations to become more powerful, and as capitalism itself is mutated in response to factors such as globalization? Managers need new tools to help manage the new demands of the market. The most successful companies will develop, market and deliver balanced "mixing ratio" for consumers, customers and, ultimately, investors. Sound Control nonfinancial would be necessary, but not sufficient condition for sustained success in the market. The business of business is to create value. Value creation processes around the world will have to become more transparent and easy to understand, if they are seen as politically legitimate. Price Palette is an evolving conceptual tool designed to help managers to think and act for all developing Price Spectrum. "Hide
by John Elkington, Jed Emerson, Seb White Source: California Management Review 24 pages. Publication Date: February 1, 2006. Prod. #: CMR329-PDF-ENG
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