IMD-3-1812 © 2007
Rosenzweig, Philip M.; Robertson, David
GBA; a Sweden-based "Tier 2" automobile provider with around the world activities providing 3 line of product in 3 geographical areas; is arranged into 9 business; each accountable for a distinct product/region mix. Led by a Handling Director; each business is accountable for the complete variety of activities connected with one line of product within one area.
Progressively GBA's clients are requiring more than just one line of product. They're requiring a single agreement setting costs on an international basis and are excited to be served in brand-new markets. How can GBA remain to please its consumers under the present system of decentralized management?
Subjects: Decentralized management; Globalization
Settings: Worldwide; Automotive supplier; Large; 2007
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