InfoSoft Global is a seven-year old start up in the charting-software marketplace. In 2008, it brings in earnings of US$3.35 million in a marketplace that its creator estimates to be US$100 million. Should the founder continue growing within a niche, as he'd done before, or should he make some tactical selections that are new to target a bigger share of the US$100 million market?
Which technologies and Devices should he bet on? Should he add his institution's portfolio and complementary products? What new channels should customer segments leverage for greater market reach, and what strategy must he embrace to get there?
PUBLICATION DATE: April 07, 2015 PRODUCT #: W15096-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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