From Dream To Nightmare (B) Harvard Case Solution & Analysis

IMD-3-2228 © 2011
Van der Graaf, Kees

Kees and the senior VP of HR for the Foods Division concurred that a procedure was required to get him totally presented to the group prior to taking over his brand-new function. They chose to arrange a session for the whole executive group the night prior to the next Foods Executive conference.

The function of the session would be to assist Kees associate with the group by placing him effectively and resolving all the false impressions and stories that were flying around about him and his management design. The strategy was possibly dangerous and uncommon, however Kees felt comfy sharing some much deeper understandings about himself. Knowing goals: a) How to handle the interaction procedure of a piece of cost delicate info; b) How to handle an on-boarding procedure of a brand-new leader for an existing group.

Subjects: Corporate communication; On-boarding process; New leader
Settings: Global; HQ in London and Rotterdam ; Food and beverages; Home and personal care products; FMCG ; 2010 turnover of €44.3 billion ; 2004

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