The instance charts the past decade of on-line grocery retailing at Tesco.com and the development and launching of the non-food operation "Tesco Direct".
Tesco implemented an unique fulfillment model by using its vast network of bricks and mortar supermarkets across the UK to decide the items ordered by online customers.
PUBLICATION DATE: April 28, 2008 PRODUCT #: INS341-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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