Canada Goose is a Canadian manufacturer of high quality winter coats. Currently available in 40 countries, the chief executive officer (CEO) is considering the possibility of entering the market of South Korea. Canada goose were to enter South Korea, CEO knew that there are a number of issues that had to be solved. There were complex issues, distributor, and the Director General was also sure what style jacket to sell the new group of customers. Finally, deciding how to position Canada Goose in order to reach the two target groups for Canada Goose in South Korea, there was something that bothered him ever since he first received market research. These issues aside, the Director General also had to consider the current state of the company, both in North America and Western Europe, will affect the success of the full-scale invasion of South Korea. The Director-General was pleased for the opportunity Canada Goose in South Korea, but he was stumped on how to maximize growth while positioning the brand as much as possible. "Hide
by Jesse Silvertown, June Cotte Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: February 6, 2012. Prod. #: W11633-PDF-ENG
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