This case was awarded first place in the INFORMS 2011 case contest. A veteran Internet retailing entrepreneur considers beginning a national floral delivery service to compete with the significant U.S. players. Decisions comprise start to deliver there and whether to start a production facility in one city? Which strategy should he use to decide - a strategy that is discounted or a premium? Ideal for MBA and undergraduate students in decision analysis modules or classes, this case offers an elective pupil spreadsheet useful for computing the resulting net present value of the opportunity and considering different strategies.
PUBLICATION DATE: October 01, 2010 PRODUCT #: UV6293-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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