Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry Harvard Case Solution & Analysis

This case scenario provides a platform that combines crowdsourcing, open innovation and creative commons in order to come up with a "futuristic concept car" called Fiat Mio.

Over 15 months, the Fiat Mio team managed interactions with 17,000 participants, from 160 different nationalities, and collection and processing of over 11,000 notions. Hundreds of people showed up to claim the image as their own when Fiat Mio was started in December 2010 at the Sao Paulo Auto Show.

PUBLICATION DATE: February 20, 2015 PRODUCT #: HEC095-PDF-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry Case Solution Other Similar Case Solutions like

Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry

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