Ferrari Renaissance (B) Harvard Case Solution & Analysis

IMD-4-0277 © 2004
Denison; Daniel; Henderson; James

Subsequent to their dominance in the year 2002 season; this B-instance illustrate eventual triumph in the 2003 season; and the Ferrari Formula 1 team’s struggle.

Subjects: Transformation; Motor sport; F1; Formula 1; Ferrari; Teamwork; Leadership
Settings: Italy; Global; F1 racing; Formula 1 racing; Approx. US$1 billion; 2003

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