MapQuest Harvard Case Solution & Analysis

MapQuest is a leading provider of mapping services and destination information, and publisher of maps, atlases and other guides. On the Internet, it provides products and services directly to consumers and other businesses that will allow these companies to provide the location, mapping and destination information of its customers. The company has successfully completed the initial public offering of public five years ago and was in a strong competitive position. However, the market has allowed competitors to obtain financing quickly, both private and public transactions. In addition, there was a general perception of the stock market bubble for technology companies. The Director-General would consider their options and make recommendations to the Council. Options include:. Splitting the company of old and new lines of business units to raise capital to finance the acquisition strategy, forged many alliances, focusing on organic growth, and holds sold by "Hide
by Paul Beamish, Kevin K. Boeh Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: August 25, 2004. Prod. #: 904M44-PDF-ENG

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