FCB and Publicis (B): Managing Client and Country Diversity Harvard Case Solution & Analysis

Talk FCB and Publicis, the global alliance partners in an advertising agency, working with its customers to provide excellent service. Can be used with FCB and Publicis (A): The formation of the alliance, and (C). German-Led Networks "Hide
by Rosabeth Moss Kanter, D. Kalman Applbaum, Pamela Yatsko Source: Harvard Business School 15 pages. Published: 26 January, 1993. Prod. #: 393100-PDF-ENG

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FCB and Publicis (B): Managing Client and Country Diversity

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