Facebook, Inc. Harvard Case Solution & Analysis

The case dilemma revolves around Sheryl Sandberg, Facebook's chief operating officer (COO) and second in command. She is looking to take the company to the next level: not only to continue increase in mobile advertisements, but also to dominance in the digital ad space.

For this to happen, Facebook would somehow need to top Google in both display and search ads, despite only having nominal existence and expertise in display ads. Moreover, Facebook is facing the continued convergence in this fast-moving business

PUBLICATION DATE: April 30, 2015 PRODUCT #: MH0030-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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