The case analyzes a successful economic initiative (Red Shield), whose profits help support a celebrated spiritual association (The Salvation Army) while creating societal value for low-income sectors through the sale of used goods. Since Red Shield must increase its financial support of the Salvation Army, the chief focus of the case is on its growth strategy.
In late 2007, the protagonist of the instance took over as Manager of the Red Shield and was expected to propose choices to improve sales in order to provide for the organization's sustainability in Argentina. The final decision stays open and students are invited to evaluate varied tactical options projected by the Director of the Red Shield. This case may establish adequate for undergraduate, graduate, and MBA strategy and advertising classes.
PUBLICATION DATE: May 15, 2009 PRODUCT #: SKS110-HCB-SPA
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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