Suggested for MBAs, this case is one of a pair of cases utilized in a merger settlement workout.
Half the class prepares just the Wrigley case, and the other half utilizes the Mars case.
Mars, Incorporated Case Study Solution
Macroeconomic presumptions, especially anticipating future sugar costs in an unsure environment, and presumptions about Wrigley's value make Wrigley's future money streams challenging to anticipate.
PUBLICATION DATE: March 24, 2010 PRODUCT #: UV4277-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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