Vicinity Corp.: Turning Web Traffic into Store Traffic Harvard Case Solution & Analysis

Neighborhood uses its online and mobile commerce technology to help drive traffic to their clients' physical outlets. The company has an amazing technology and seemingly successful in getting more customers to the stores of their clients, while he is in a dangerous position. To date, the neighborhood was not able to determine what consumers are influenced to go to the shops. Without this ability, the neighborhood can continue to receive subscription-based fees from their clients, but can not get a much-needed deal based on fees. At the time of the case, the neighborhood is in an unstable financial situation and faced with a difficult dilemma "closing the loop" and positively identify users in the point of sale. "Hide
by Francis H. Frey, David Margalit, Amanda Yelsh Source: Harvard Business School 15 pages. Publication Date: August 30, 2001. Prod. #: 602031-PDF-ENG

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Vicinity Corp.: Turning Web Traffic into Store Traffic

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