Ericsson in China: Mobile Leadership Harvard Case Solution & Analysis

Ericsson is focused on the Chinese mobile phone market - the largest market, and one that is still growing at a rate of over 50%. Allows you to compare two different ways of entering the Chinese market: through joint ventures with local competitors or WFOE (wholly foreign-owned enterprise) structure. But the main part of the work is devoted to the changes in the Chinese market and in mobile phone technology, and the threats they pose to the stability of existing competitive advantages and new opportunities that they offer. "Hide
by Pankaj Ghemawat, Gregg Friedman, Long Nanyao Source: Harvard Business School 27 pages. Publication Date: February 11, 2000. Prod. #: 700012-PDF-ENG

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Ericsson in China: Mobile Leadership

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