Dancing with mouse: A strategic metamorphosis at Ocean Park. Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Dancing with mouse: A strategic metamorphosis at Ocean Park. Case Study Analysis

Procurement

It involves the process of purchasing inputs, such as: equipment, machinery, raw material and supplies etc. As this industry has some linkages, so the company should consider the procurement activities to maximize its inbound and outbound value chain. Ocean Park also purchasesenvironmental friendly products, which can create a positive brand image of the corporation among the global customers.

Core Competencies

The core competencies of Ocean Park are the length of its operations and the services for local and foreign visitors. This provides the knowledge of likes and dislikes, trends and behavior of the visitor. Furthermore, it provides information regarding different cultures from China and the globe. Moreover, it also helps the Ocean Park in attracting more visitors from the US and Europe.

Value Creation

The core competencies of the Ocean Park have advantages and disadvantages,as these help the corporation to know about the behavior and culture of the visitors in local and foreign countries. The value of the corporation is created by the core competencies as these abilities create an image that is the most important aspect of attracting visitors and maintaining a competitive advantage. These capabilities also hurt the organization as the renovation of the park, because it is old machinery that does not attract modern people. Also, the ever-changing demand for overseas visitors for entertainment,is more time and cost consuming.

Question No. 3

Porter’s Five Forces

Rivalry

The rivalry in the park industry is high. The market is oligopolistic in different regions around the globe. There is a high fixed cost and high profit as well. Amusement parks are not differentiated, which means that the competition is very intense. Different players of the country are implementing different strategies, such as: renovation and new ideas to catch the market.

Threat of Substitute

The threat of substitutes for the entertainment industry is low. There is a lack of substitutes for parks, which means that the industry does not face a credible threat in substitutes. The substitutesthat become a threat toOcean Parkare casino and sports industry.

Bargaining Power of Buyers

The bargaining power of buyers in the Park industry is moderate. The power of the consumer is limited because of the lack of substitutes. Visitors do not negotiate on prices as they are getting the best services as thrill rides and other unique experiences from the Ocean Park.

Bargaining Power of Suppliers

The bargaining power of suppliers in this industry is low. The suppliers are not powerful in setting new prices in the industry, because of the growth of the amusement equipment industry. The cheap traveling packages of the airline industry also do not allow suppliers to negotiate.

Barriers to Entry

The barriers for entry in the park industry is high because there isa requirement of a huge initial capital to enter into the industry, which ranges from $50 million to $3 billion. Also, this industry is controlled by the government, which creates barriers by limiting the licenses for operations.

Porter’s Generic Strategy

This strategy mainly is a model of the basic four strategic alternatives,which the organization has, such as: cost leadership, cost focus, differentiation and differentiation focus.

Cost Leadership

Cost leadership can benefit the Ocean Park by helping it in gaining the market by low prices of the products or by average prices. Keeping the company’s cost as low as possible could prove to be a very fruitful and successful strategy.

Differentiation

Products should be exclusive to attract more visitors than competitors. Offering better and unique services will help the corporation to be sustained in the market, even after being faced with an intense competition.

Cost Focus

The corporation needs to target a niche market where there is little competition. This can be possible for Ocean Park through understanding the dynamics, culture and needs of the visitors by ensuring that costs remain lower.

Differentiation Focus

This includes strong brand loyalty among the visitors of Ocean Park. Using this strategy and offering unique services will create brand loyalty in a highly competitive market. The company should use Porter’s generic strategy to be sustained in the market and to compete effectively.

Competitive Strategy

The visitor’s record of the company is good from the initial stage. This is because it is one of the largest theme parks in Hong Kong and because of which, it is a well-known amusement park in the country. The company has a clear vision andteam spirit, and it can respond to competitive challenges. Different thrill rides, campaigns and unique services from the market are among the fewimportant competitive strategies of Ocean Park as these help it in attracting more touristsglobally.The environment of Ocean Park influences the local and foreign visitors, which serves as a sustainable competitive advantage of the corporation. These approaches are appropriate for the company to face the challenges created by the competitors.................................

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