Suitable for entrepreneurship and strategy lessons. The focus in the case is on two entrepreneurs created a discerning business model that was dependent on quality service and superb execution.
From a growth standpoint, the case discuss two very different strategies to geographic expansion so as not to dilute the customer experience or the brand. Now the company confronts the challenging issue of how to scale the company quicker.
PUBLICATION DATE: December 21, 2009 PRODUCT #: UV3926-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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