ELECTRONIC ARTS IN 2005: THE NEXT GENERATION OF CONVERGENCE Harvard Case Solution & Analysis

ELECTRONIC ARTS IN 2005: THE NEXT GENERATION OF CONVERGENCE Case Solution

INTRODUCTION:

The purpose of this case analysis and study is to identify the strengths, weaknesses, opportunities and threats for the existing core competencies of the EA Company that have been developed and adopted by the management of the company.

The comprehensive analysis of the core operations, priorities, strategies and policies of the management of the company will assist the management of the organization and the relevant stakeholders of the business to realize and understand the future benefits.

This will also assist in comprehensively analyzing the long term strategic direction of the business in terms of the changing market and industry trends with the modernization and sophistication of the technology in the markets and the industry in which the organization operates.

EXECUTIVE SUMMARY:

The analysis and comprehensive research of the case study reveals that the organization is quite traditional and established in the market with quite positive brand recognition and reputation in the respective major markets where it operates.

The financial performance of the organization clearly illustrates that it is one of the major players and stakeholders in the global gaming industry with revenues and operating margins accounting for an impressive $3 billion out of the industry that altogether accounts for more than $20 billion.

This success of the business in the markets traditionally has been due to the impressive strategic and long term directions pursued by the senior management of the business in terms of the operations and interests of the business by keeping themin line with the technological advancements and the changing customer needs and preferences in the target markets and industry segment.

The priority to constantly update and improve the graphics and configuration of the games has allowed the management of the company to constantly improve the products and offerings that the offer to the customers in the target markets.

However, the industry and the markets have undergone some major changes in the recent years along with the rapid introduction of sophisticated technologies in the developing and the developed regions of the world. are several other supplementary issues as well that the senior management is critical about in terms of promoting the efficiency and effectiveness in the operations and performance of the business.

The most critical secondary issues for the management of the company are the ineffective and un aggressive marketing and advertisement campaigns that the marketing and advertisement teams of the products of the company pursue and the inefficiencies in the distribution channels of the business.

ANALYSIS:

The comprehensive analysis of the case study will include the swot and porter’s analysis of the company and the industry. This will assist the readers and the relevant stakeholders in realizing and understanding the strengths, weaknesses, opportunities and threats of the business. ................

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