eLance.com: Building a Professional Services Marketplace Harvard Case Solution & Analysis

Launched as an eBay for services, Elance promises to use the power of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the world economy. Based on the theory put in the HBR Tim Malone, Robert Laubaucher, Elance allows individuals and companies to buy and sell services using RFP-based pricing model. Elance will be the next eBay? The case examines the problems faced by Elance as a team trying to create a new means of exchange of professional services in the market and develop online service model that can be successful in an increasingly competitive and profit conscious Internet economy. "Hide
by Lynda M. Applegate, Kristin Kohler Source: Harvard Business School 21 pages. Publication Date: October 28, 2000. Prod. #: Eight hundred and one thousand two hundred twenty-four-PDF-ENG

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