This case relates to the decision of the publishing company, El Diablo, the target market is not traditionally a series of books about the life of street gangs and vigilance. The decision has implications within the firm, as a collegial relationship checked office politics and outside the company, where a community response to the project is less than positive. Civil rights groups to challenge the company's development of Pulp Fiction, directed at the black youth as unethical and possibly lead them to violence. In addition, recruitment of minority candidates in the minority of a new Director of Product being questioned by senior management. Case raises difficult questions: Do you have a civic duty corporation of its target audience? How can this occur? At the intersection of profit and responsibilities, which has the right way? (Role-playing opportunities due to the teaching note.) "Hide
by Gregory Fairchild Source: Darden School of Business 9 pages. Publication Date: June 20, 2001. Prod. #: UV1924-PDF-ENG
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