Situated in the province of Cordoba, Argentina, El Castillo is a castle constructed in the early twentieth century, and run now as a hotel by the Fabrega family; they're in the company of international and environmental tourism. Among its strengths, El Castillo accentuates that it is the only ecotourist facility in Argentina.
Additionally, it notices its unique product offering and its strong customer satisfaction evaluations, which place it among the top resorts in the country. Rapid growth has characterised its first few years - in the second year El Castillo's sales grew at a rate of 280%, and more than 80% of the families who visited during the Easter holiday were repeat customers.
PUBLICATION DATE: March 27, 2009 PRODUCT #: INS069-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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