Dunkin 'Donuts franchises and operates retail stores donut for take-home and in-store use. Similar to the growth of the three alternatives: 1) More stores (owned and franchised), 2) expansion of our product line, and 3) more advertising. Raises important issues related to the franchise relationship. Fusion of Dunkin 'Donuts (A) and (B). "Hide
by Hirotaka Takeuchi Source: Harvard Business School 17 pages. Publication Date: September 22, 1983. Prod. #: 584041-PDF-ENG
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