Ducati: In Pursuit of Magic (A) Harvard Case Solution & Analysis

As of early 2006, Federico Minoli, Director General of the Italian motorcycle manufacturer Ducati, considering various strategic options. Having led the company through a single radical change in the period from 1996 to 2001, Minoli seen stagnant incomes Ducati from 2002 to 2005. Minoli formed plan "restart" of the Ducati and will submit it to investors to support an increase in the authorized capital of 80 million euros. According to his plan, he should address the immediate financial problems, as well as long-term strategic considerations. "Hide
by Jordan Mitchell, Bruno Cassiman Source: IESE 31 pages. Publication Date: October 27, 2006. Prod. #: IES168-PDF-ENG

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