Dragon's teeth vineyards (DTV) is a South African wine producer, is considering the use of genetically modified organisms (GMOs) in their winemaking process. GMOs promise to reduce the cost of production of wine significantly by increasing the productivity and reduce the processing time and significantly improve the quality of the final product by the use of GM yeast in the fermentation process. However, the market acceptance of GMOs remains unclear due to the perceived health risks and the reaction from the traditional "old world" producers, who believe that the beauty of the wine is to his craft, the dependence of the local soil and climate and its own volatility. "Hide
by Alan MacCormack, Kerry Herman, Marius Leibold, Sven Voelpel Source: Harvard Business School 21 pages. Publication Date: December 4, 2003. Prod. #: 604069-PDF-ENG
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