Domaines Barons de Rothschild (Lafite): Plus ca change… Harvard Case Solution & Analysis

For centuries Lafite has been the most accepted wine Estate in the planet. How does this crown jewel be secluded by Baron Eric de Rothschild in a manner that is conservative while DBR develops other Chateaux blending wine programs, and reaches out to new places such as China and starts to take a more active interest on earth 's number one market- the United States Of America.

PUBLICATION DATE: December 18, 2012 PRODUCT #: 913402-PDF-ENG

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