Dogfight over Europe: Ryanair (A) Harvard Case Solution & Analysis

Dogfight over Europe: Ryanair (A) Case Solution

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Introduction

Ryanair was founded by Ryan brothers in the year 1885. They had essentially grown up in the environment of airline industry and had received the information first hand from their own father. Their father, Tony Ryan, initially worked as a leasing manager for the airline company. In 1975, Tony Ryan the father of Ryan brothers co-founded an airline leasing company known as Guinness Peat Aviation and it soon became the world`s most dominant aircraft leasing company. He had 10% share in the company and it was more than enough to finance an airliner company as he was the one who invested capital in the company of his sons.Dogfight over Europe RyanAir (A) Case Solution

Ryanair’s entry into Doublin-London route

However,other than that it did not have anything else to offer to its customers

The prices that Ryanair are offering are much convenient and cheaper to afford by the consumers and relatively less then what these other two airline companies charge to their consumers. This move is predicted to attract a lot of population among the market that will be contested by these companies as Ryanair is also offering quality meals that the other two airline organizations offer to their customers who fly with them........................

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Dogfight over Europe: Ryanair (A)

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