Describes an innovative start-up companies with breakthrough technology in large, expensive machines echocardiography that leading cardiologists use to create images of the heart functions for diagnostic purposes. Acton machine is small, cheap, portable, and can not create images as clear as those that are large, expensive instruments can do. Entrepreneur looking for a market for their products, and wonders whether he should sell or attempt to build a successful sales organization. "Hide
by Clayton M. Christensen, Edward G. Cape Source: Harvard Business School 19 pages. Publication Date: December 11, 1998. Prod. #: 699018-PDF-ENG
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