Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly Harvard Case Solution & Analysis

Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly Case Solution

Walt Disney is contemplating sites for a fresh theme park place, leading towards the success of Disney.

The focus is on Disney's strategy for acquisition and land negotiation, which is informed by his encounter with the Anaheim park.

PUBLICATION DATE: October 14, 1997

This is just an excerpt. This case is about STRATEGY & EXECUTION

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Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly

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